Website, Conversion & SEO
Fromsearchtosale.
Your website can attract the right traffic and still lose the opportunity. We make your pages easier to find in traditional search, remove friction from the paths customers use and continuously improve the moments that decide whether a visit becomes a lead, booking or sale.
Builtaroundthebusiness.Notthecustomer.
Many websites mirror the company's internal structure rather than the customer's decision process. Pages are organised around departments, forms ask for too much too early and the next step makes sense to the business but not to the visitor.
We review the website from the customer's point of view, then improve the pages, paths and decisions that stand between attention and action.
Every surface is a decision.
See the path
Seewherethevisitleaks.Andsealit.
The example below shows how a visit can lose momentum between search, page entry, form interaction and conversion. The figures are illustrative; the diagnostic method is the point.
The path is fed from the top by qualified traffic found in search. Each surface then leaks a share of the visitors that reach it. Switch between As it is and Redesigned to watch the leaks seal, or select a surface to see what breaks and what the redesign changes.
Traditional search visibility is part of this service. Visibility inside AI search and answer engines is a separate discipline, outside this service's scope.
Conversion figures shown are illustrative, for demonstration only, and are not a guaranteed result.
What this service covers
Fourpillars.Fromfoundtoconverted.
SEOandAISearchVisibilitysolvedifferentvisibilityproblems.
Traditional SEO
Traditional SEO is included in this service. It improves how pages are structured, understood and found through traditional search results.
AI Search Visibility
Visibility across ChatGPT, Perplexity, Gemini and Google AI Overviews is handled through AI Search Visibility, a separate discipline available inside The Orbit.
How it works
Review,prioritise,improve,repeat.
It is never finished.
The value is not in auditing the website once. It is in continuously reading search performance, user behaviour and conversion data, then improving the pages and paths that matter most.
What the client receives
Aclearerpathfromsearchtoaction.
A digital presence built to attract the right people, reduce conversion friction and remain accurate without the business managing it internally.
- 01Experience and SEO audit
- 02Friction and drop-off map
- 03Prioritised conversion roadmap
- 04Page, path and form improvements
- 05Traditional SEO recommendations and implementation
- 06Analytics and tracking review
- 07Ongoing optimisation and maintenance
- 08New pages within the existing CMS where included in scope
Where it connects
Thevisitisonepartofthejourney.
Website, Conversion & SEO applies Where and Who to the digital surface. It takes the customer defined through Customer & Journey Mapping and the qualified traffic created through Demand Generation, then improves the pages, paths and forms that decide whether attention becomes action. Creative Supply Chain produces what those surfaces need, and Email, Lifecycle & CRM continues the relationship after conversion.
Ongoingoptimisation,withmajorbuildsscopedseparately.
Website, Conversion & SEO is available as a monthly service retainer alongside Customer & Journey Mapping, or as one of the nine connected services inside The Orbit. Full website builds, platform migrations and complete redesigns are scoped separately as project engagements.
The retained service improves and maintains the digital experience. Major rebuilds are separate projects.
Getfound,thenturnthevisitintoasale.
Tell us where the digital experience is losing momentum. We will review the customer journey, search visibility and conversion path, then identify what should be improved first.
Start a partnership