The Orbit · 360° Retained Partnership
TheOrbit
One team. One retainer. Every dimension of your marketing function kept in continuous motion around a single centre: your customer.
What it is
Notabundleofservices.
Adifferentwayofrunningamarketingfunction.
One connected motion
The Orbit is not five services running in parallel. It is one continuous operating motion, around your customer. Each function is connected to the others and oriented toward the same commercial centre, so the work compounds instead of scattering.
One partner who holds it all
You stop managing briefs across a campaign agency, a content studio, an email platform, and an influencer manager. You work with one embedded team that holds the full picture and is accountable for the complete marketing function, month after month.
What’s included
Eightservices.Oneorbit.
The Orbit covers all eight specialist services under one engagement, calibrated to your commercial priorities. Each one works as a standalone retainer; The Orbit brings them together as one. Move around the orbit to explore each one.
Customer Intelligence & Journey Design
Maps who your customer actually is and how they really move through your brand, then finds where the journey breaks down and what to fix first.
- Behavioural audience and persona definition
- End-to-end journey mapping
- Conversion and friction diagnostics
- Prioritised journey redesign
The full engagement
Everythingtheretainercovers.
Engaged separately
- Full website builds or platform migrations
- Full event hosting and production (we cover events you attend or sponsor)
- Paid media budget, billed directly to your ad accounts
- Paid PR placement costs, borne by you
- Brand identity creation from scratch
- Platform procurement or licensing
The commercial model
The Orbit operates on a monthly retainer covering the full dedicated team and all eight services. You do not pay per service or per output. You pay for the team and the system.
How it works
Amarketingfunctionthatcompounds.
The Orbit is built to get more effective over time. Each cycle of work informs the next, so the system improves with every month it runs.
Foundation
The team maps your customer journey, audits current activity, identifies the highest-leverage priorities, and establishes the operating cadence. You meet your dedicated team and align on the first quarter’s focus.
Full cadence
The full rhythm is live. Campaigns are running, content is in production at volume, lifecycle flows are active, and the journey redesign is underway. Performance data from the first months is already informing decisions.
Compounding performance
The compounding effect becomes measurable. Campaigns informed by three cycles of data outperform their launch versions. Creative is consistent and at volume. The function runs like a system, not a series of disconnected activities.
The lens behind every brief
Who,Why,What,Where.
Every piece of work runs through the same four-part framework, so it stays connected to the customer and accountable to a commercial outcome.
The customer and their journey
A behavioural picture of the customer and where they are in their relationship with the brand. If the team cannot answer this, the work does not start.
The reason they choose you
The specific trigger that makes a customer decide this brand is the right answer right now. The Why shapes the message.
The work produced
Once Who and Why are set, output becomes a production question. Every asset traces back to a Who and a Why, or it is not made.
The channel and the moment
Where the specific customer actually pays attention and makes decisions. A strategic choice, never a default.
Who we run marketing for
Builtforbusinessesreadytoscale.
The Orbit works across three countries with businesses whose marketing has outgrown the fragmented agency-and-freelancer model.
B2B services
Pipeline-led, considered sales cycles
Scale-up SaaS
Growth-stage, product-led motion
Ecommerce
Performance and lifecycle driven
Consumer
Brand and demand in balance
In the client’s voice
Whatconnectedmarketingfeelslike.
“We went from briefing four suppliers to working with one team that already knew the full picture. The first time our marketing actually felt connected.”
VP of Sales, Nathan Digital
“By month three the campaigns were outperforming anything we ran before, because every cycle was feeding the next instead of starting from zero.”
Head of Sales, Dynamic Freelancer
“The reporting just appears. It is part of the work, not a line item. We finally see what is working without chasing five different dashboards.”
General Manager, Nathan HR
Start a partnership
Bringyourwholemarketingfunctionintooneorbit.
One team, one retainer, accountable to your commercial outcomes from day one. Let’s map what your first quarter in The Orbit looks like.