Influencer & Creator Partnerships
Bewheretheyalreadyare.
Influence is one of the most effective channels there is, when it is managed, not improvised. The Orbit runs it as a channel: a curated network of real creators handled end to end, and the option of a bespoke persona your brand owns outright.
Why it works
Amanagedchannel.
Notone-offactivations.
The one-off trap
Most brands treat influence as a series of one-off activations: find a creator, negotiate a rate, run a post, then start from scratch next time. There is no consistency, no managed relationship, and nothing connecting the activity to a commercial outcome.
The managed channel
The Orbit gives you influence as a managed channel. One team curates the right creators, handles every part of the relationship, and connects the activity to an outcome. And when you want a voice you control, it builds a bespoke persona your brand owns outright.
What we actually do
Twowaystoownthechannel.
Borrow trusted voices, or build one you own. Switch between the models to see how each reaches your audience, and what we handle for you.
Borrowed trust and owned reach, running together.
Real creators reach the audiences who already trust them. Your owned persona holds presence and builds a following your brand controls. Run together, they cover the full channel: borrowed attention and owned relationships.
Real creator partnerships run on a monthly retainer. The owned persona is a one-time setup fee plus a monthly retainer.
Hover a node to see detail on that voice.
What this service covers
Twomodels.Onemanagedchannel.
Model 1
Real creator and influencer partnerships
Creator identification and curation based on audience fit and brand alignment
Outreach, negotiation, and contract coordination, managed by us
Brief development and creative direction for each activation
Content review and brand alignment approval before publishing
Performance reporting on all activations
Active on Instagram and TikTok as standard, other platforms as the brief requires
Model 2
Bespoke owned persona
One-time setup: persona name, visual identity, backstory, content voice, audience profile, and full platform build on Instagram and TikTok
Ongoing monthly: content production to the agreed cadence, community management, audience development, and monthly performance reporting
Exclusive to your brand, never used in any other partnership
Additional platforms added on request
Real creator partnerships run on a monthly retainer. The owned persona is a one-time setup fee plus a monthly retainer.
What makes it a channel
Thedisciplinethatmakesinfluenceactuallywork.
One team manages it
Sourcing, outreach, negotiation, briefs, approvals, and reporting are all handled for you, so influence runs like a channel, not a scramble.
Fit over fame
Creators are chosen for audience fit and brand alignment, not follower counts. Reach without fit is a vanity number.
Connected to outcomes
Every activation is briefed against a purpose and measured, so the channel ties to a commercial result, not just impressions.
What you receive
Whatthechannelproduces.
Influence run as a scalable, managed channel, with the option of a voice you own outright.
Where it sits in the orbit
Itextendstheorbitbeyondyourownaudience.
Influence answers Where, at the edge of the orbit. It takes the customer from Customer Intelligence and the brand from Creative Supply Chain, and carries them into attention you do not own, through voices your audience already trusts. The audiences it reaches feed campaigns and lifecycle, so new attention becomes owned relationships. It is the one service that reaches outside the orbit, and brings the outside in.
Reach the right attention
Putyourbrandwhereyourcustomeralreadylooks.
Influence run as a managed channel: the right creators, or a persona you own, reaching the right audience. Let’s find the model that fits.