PR Activation
Gettalkedabout.
Earned coverage carries a credibility paid advertising cannot buy. The Orbit finds the story, places it in the outlets your audience trusts, and listens to the conversation it creates, all without an in-house press office.
Why it works
Whentheoutletsaysit,theybelieveit.
Why earned matters
When a respected outlet publishes a story about your business, the audience receives it as information, not promotion. That trust is the entire value of public relations, and it is something paid advertising can never quite buy.
How it is captured
Capturing it takes the right story, told the right way, placed in front of the right outlets at the right moment. The Orbit writes the story, distributes it to the outlets that matter, and coordinates paid placement where earned coverage is not available or not enough.
What we actually do
Hearwhatthemarketissaying.
Brand Radar is our social listening, built into PR Activation. It turns the public conversation into intelligence you can act on. Switch the view to see mentions, sentiment, share of voice, and emerging trends.
Each blip represents a public mention detected across channels. Hover a blip to see an example.
Illustrative demonstration
Hover a blip on the radar to see a sample mention and its detected sentiment.
What Brand Radar tracks
What this service covers
Threestreams,onemanagedchannel.
Press and editorial
Paid placement
Brand Radar: social listening
Engaged as a monthly retainer. Paid placement costs are borne by you.
Why earned wins
Threetruthsaboutpublicrelations.
Earned, not bought
When a respected outlet runs the story, the audience receives it as information, not promotion. That trust is the whole value.
The right story, well placed
Coverage is earned by finding the angle that is genuinely newsworthy and placing it where your audience already pays attention.
Beyond your own channels
PR moves you from being known only through your own channels to being talked about in the channels your audience already trusts.
What you receive
Fourthingsthecoverageproduces.
Reputation that builds over time, and a clear read on how the market sees you.
Where it sits in the orbit
Itcarriesyourstorybeyondyourownchannels.
PR Activation uses all four lenses: who the coverage must reach, why the story matters, what is shared, and where it is distributed. It takes the brand and the story from Creative Supply Chain and carries them into trusted public channels. The third-party coverage it earns is exactly what AI systems look for when they decide which brands to cite. Reputation built here strengthens the whole orbit.
Build your reputation
Getyourbusinesstalkedabout.
Earned coverage, paid placement, and social listening, run as one managed channel. Let’s find the stories worth telling.