Digital Experience & Conversion Design
Fromsearchtosale.
The surfaces your customer lands on decide whether a visit converts. The Orbit makes them findable in search, designs them around how the customer actually decides, and improves them continuously, so more of the right traffic arrives and more of it converts.
Why it matters
Builtforthebusiness.
Notthecustomer.
The problem
Most digital surfaces answer the questions the business wants to answer, structured around what it sells rather than what the customer needs to understand before they buy. They make the next step ambiguous when it should be obvious, and they are hard to find at the moment it matters.
The fix
The Orbit reviews every surface from the customer’s point of view: where they arrive with intent and leave without converting, and where search fails to surface you at all. Then it redesigns the paths, and the search presence, that decide whether a visit becomes a lead, a booking, or a sale.
What we actually do
Seewherethevisitleaks.Andsealit.
The right traffic arrives from search, then the surface decides whether it converts. Switch to the redesign to watch the friction seal and conversion rise, or inspect any surface to see what changes.
The path is fed from the top by qualified traffic found in search. Each surface then leaks a share of the visitors that reach it. Switch between As it is and Redesigned to watch the leaks seal, or select a surface to see what breaks and what the redesign changes.
Traditional search visibility is part of this service. Visibility inside AI search and answer engines is a separate discipline, outside this service's scope.
Conversion figures shown are illustrative, for demonstration only, not a guaranteed result.
What this service covers
Fourpillars,fromfoundtoconverted.
Experience review
- End-to-end website journey audit from the customer’s perspective
- Where users lose confidence, momentum, or clarity
- Information architecture and navigation review
- Mobile and responsive experience audit
- Analytics review and conversion tracking configuration
Conversion design
- Landing page strategy and conversion-focused copywriting
- Call-to-action review and optimisation across the site
- Form design, field reduction, and flow improvement
- Lead-capture path design and improvement
- A/B test design, execution, and result interpretation
Ongoing maintenance
- Website content updates and editorial maintenance
- New page builds within the existing site structure and CMS
- Conversion event setup and validation
Search optimisation (SEO)
- On-page SEO audit and optimisation across titles, headings, and metadata
- Technical SEO: crawlability, indexation, site speed, and core web vitals
- Site structure, internal linking, and information architecture for search
- SEO content updates and keyword-aligned on-page improvements
- Search performance tracking and ongoing optimisation
Scope
This service improves, optimises, and maintains an existing website. Full builds, platform migrations, and complete redesigns are scoped as separate project engagements.
Search boundary
Traditional SEO is covered here, as part of improving the digital surface. Visibility inside AI search and answer engines, like ChatGPT, Perplexity, Gemini, and Google AI Overviews, is a distinct discipline outside this service's scope.
Engaged as a monthly retainer or a project engagement
How we look at it
Seenfromthecustomer'ssideofthescreen.
See it as they see it
Every surface is reviewed as the customer experiences it, on their device, in their context, not as the team that built it remembers it.
Every surface is a decision
A search result, a landing page, a form, a checkout step. Each one is a moment where a visit either continues or ends. None are treated as neutral.
It is never finished
Conversion and search are optimised continuously, not audited once. Small, compounding gains beat a single redesign that ages.
What you receive
Whattheredesignproduces.
A digital presence that is found by the right people, converts more of them, and stays accurate and effective without you managing it internally.
Where it sits in the orbit
Itiswherethejourneymeetsthesurface.
Digital Experience answers Where and Who at the point of conversion. It takes the customer from Customer Intelligence and the traffic from Growth Campaigns, makes the surface findable in search, and makes sure what lands actually converts. The conversions it wins feed campaigns and lifecycle, so the whole orbit gets more from the same spend.
Convert more of what you already win
Getfound,thenturnthevisitintoasale.
Digital Experience makes your surface findable and built to convert, and keeps it that way. Let’s review where you are losing traffic and intent.