Nathan & Brank overview
Aretainedoperatingpartner.
Nathan & Brank works with businesses that need more than a campaign agency or a content shop — businesses that want a team embedded in their marketing function, running it with structure, consistency, and commercial intent.
Company overview
Ateamembeddedinyourmarketingfunction.
Eight services, one team
The company operates across eight specialist services. Each addresses a specific dimension of the marketing function and can be engaged independently as a standalone retainer. For businesses that want complete coverage, The Orbit brings these services together under one team and one engagement — a 360-degree retained partnership with no gaps.
Technology-enabled, not technology-sold
The team uses AI-powered internal tools to coordinate workflows, manage creative production, track campaign performance, and surface insights. This is an internal operating advantage — it makes the team faster, more consistent, and more accountable. It is not a product clients interact with or a platform they log into.
What Nathan & Brank is not
Itisaretainedoperatingpartner.
The relationship is ongoing. The team is embedded. The work is connected to commercial outcomes from day one and measured against them month after month.
- ✕A traditional agency that pitches campaigns and executes them in isolation
- ✕A SaaS company selling a marketing platform
- ✕A content production house delivering assets without strategic direction
- ✕A freelance network or a project-based studio
Where we operate
Oneoperatingmodel,adaptedtoeveryindustry.
Nathan & Brank operates across three countries and works with B2B service businesses, scale-up SaaS companies, ecommerce brands, and consumer-facing operators. The methodology adapts to the customer journey of each industry — the operating model stays the same.
What we believe
Operatingconvictions,notvaluesstatements.
Marketing should compound, not just activate
A campaign that runs and ends leaves nothing behind. A marketing function built properly gets more effective over time, because each cycle of work informs the next.
The customer comes before the channel
Most marketing decisions start with a channel. Nathan & Brank starts with the customer — who they are, where they are in their journey, and what they need before the next step. The channel follows from that answer.
Creative is a production problem, not a talent problem
Inconsistent creative output is almost never caused by a lack of talent. It is caused by a lack of structure — briefing, cadence, approval, and asset management.
Reporting is a function of doing the work
Performance reporting exists to close the loop and improve the next cycle. It is built into every service, not sold as a separate product.
One team is better than five vendors
The overhead of managing multiple agencies and freelancers costs more in time and coordination than it saves anywhere else. One team that holds the full picture produces better, faster, connected work.
The lens behind every brief
Who,Why,What,Where.
Every piece of work runs through the same four-part framework, so it stays connected to the customer and accountable to a commercial outcome.
The customer and their journey
A behavioural picture of the customer and where they are in their relationship with the brand. If the team cannot answer this, the work does not start.
The reason they choose you
The specific trigger that makes a customer decide this brand is the right answer right now. The Why shapes the message.
The work produced
Once Who and Why are set, output becomes a production question. Every asset traces back to a Who and a Why, or it is not made.
The channel and the moment
Where the specific customer actually pays attention and makes decisions. A strategic choice, never a default.
For complete coverage
TheOrbit:oneteam,oneretainer,nogaps.
The Orbit is Nathan & Brank's 360-degree retained partnership. It brings all eight services together under one dedicated team and one engagement, calibrated to your commercial priorities and reviewed quarterly as they evolve. You do not manage briefs across five vendors. You work with one operating partner who holds the full picture.
Explore The OrbitHow it moves
Month 1
Foundation — journey mapping, audit, and operating cadence established.
Month 3
Full cadence — campaigns, content, and lifecycle flows are all live.
Month 6
Compounding performance — the function runs as a system, not a series of activities.
The eight services
Eachoneacompletestandaloneretainer.
A business can engage any one of these independently, several in combination, or all eight through The Orbit. No service is a stepping stone to another.
WHO
Customer Intelligence & Journey Design
Maps who the customer actually is and how they move through the brand, so every downstream service works from evidence rather than assumption.
View serviceWHY + WHERE
Growth Campaigns & Market Activation
Builds campaigns from the commercial objective outward: audience first, channel second, creative last.
View serviceWHAT
Creative Supply Chain
Runs creative as an operating function, briefed, produced, and approved at volume, without sacrificing quality.
View serviceWHERE + WHO
Digital Experience & Conversion Design
Redesigns the digital surfaces traffic lands on, including traditional SEO, so more of it converts.
View serviceWHO + WHY
Lifecycle & Engagement Systems
Builds the always-on email, nurture, and CRM layer that keeps leads warm and customers engaged.
View serviceWHERE
Influencer & Creator Partnerships
Gives brands access to real creator partnerships or a bespoke, owned influencer persona, managed end to end.
View serviceWHO + WHAT + WHERE
Events & Experiential
Runs event marketing properly, whether the business is hosting its own event or attending someone else’s.
View serviceALL FOUR
PR Activation
Earns coverage in outlets the audience already trusts, and tracks the conversation through Brand Radar.
View serviceThe AI advantage
Aninternaloperatingadvantage,notaclientproduct.
Nathan & Brank uses AI-enabled internal tools to run the operating model. It makes the team faster, more consistent, and more accountable than a traditional agency operating without it.
What it does
Internal tools coordinate the workflow across every client account — briefs are structured and stored, assets are tracked through production, approvals are version-controlled, and campaign performance data is aggregated and surfaced.
What this means for you
You do not log into a platform or manage a project board. You brief the team, approve the work, and receive the output and the reporting. Faster delivery, more consistent output, clearer reporting — because the system behind the team is more efficient.
Telluswherethefrictionis.
We work with businesses that want one connected team running their full marketing function instead of five disconnected vendors producing output in isolation.